Social Media Platforms has truly changed the entire industry of marketing and advertising.
With today’s society becoming more connected and more reliant on the internet. Business ties are increasing being online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several.
Some of the best social media platforms for business, like Facebook and Instagram. These platforms have become essential tools in the modern marketer’s toolbox. More and more consumers are using these channels to find new companies and engage with their favourite brands. However, most companies can’t be everywhere at once, especially small businesses who have tight marketing budgets. That’s why it’s very vital for businesses to be strategic about which social media platforms they work to build a presence on.
The key to successful social media marketing in the new year will be choosing the best social media for your business.
Social Media Platforms
Facebook is one of the best social media platforms for businesses to use to reach their target market – whatever that audience may be. With nearly 2 million monthly active users, Facebook is the world’s largest social media platform with the most diverse audience.
Instagram’s unique social media platform can provide some powerful benefits for your business. It allows you to tell your brand’s story with unique and engaging visual content. This is One of the best benefits of Instagram.
One interesting feature that can be useful in social media marketing in 2018 is Instagram stories. With Instagram stories, you can take live video and share it with all of your followers. With this feature, you can easily provide behind-the-scenes footage of your business. And can share important news and updates with your followers.
To get an idea about it, you can Follow us on Instagram
Why Hashtags Matter in Social Media Marketing?
Hash-tagging is an important tool in today’s world as brands and consumers use them to connect with one other. It seems like everywhere we look, there is a hashtag aimed at consumers.
Important things while using hashtags.
#What makes a good hashtag?
#Monitor Your Brand
#Use Specific Hashtags To Connect With Others
#Research Hashtags Before You Use Them
#Use Non-Specific Hashtags to Increase Visibility
Twitter, there are a few valuable features. It may help it qualify to be one of the best social media platforms for business. Brands can use Twitter to reach and engage their audience. Hashtags allow you to follow and participate in conversations about trending topics in your industry. You can use hashtags to reach new audiences who might be interested in your content.
Acquired by Microsoft in 2016, LinkedIn is one of the best social media platforms for professionals. Companies use this channel to post a variety of different types of content. Especially from job openings to Company updates to different content assets like whitepapers and case studies.
This has also become a popular platform for job recruiting. Also, recruiters can see which users are open to new job opportunities while having a readily available overview of their job experience.
Given the fact that LinkedIn is a social networking platform for professionals.
Everyone is familiar with YouTube. Perhaps the greatest perk of YouTube is that it allows brands to access an unlimited amount of video hosting. This makes it an affordable way for businesses to publish video content. That can transmit your business direct to consumer.
YouTube content can also be easily integrated into your website or shared on other social media platforms for greater reach.
This social media platform is perfect for brands that have great images to share. which they can link back to their site to drive more traffic. Rather than just being an image-focused social network, Pinterest is designed to be a catalogue of ideas that inspires users to start a new project. whether that be beginning a new home improvement project or kicking off new healthy habits through meal planning and exercise.
This question and answer platform allow you to set yourself as an expert in your field. Offer consistent, credible answers and see traffic to your website increase.
Snapchat is an image processing application that has quickly grown in popularity. You can use this application to share promo codes. Also, to share demo your products or even partner with influencers as a strategy to increase your brand awareness.
While it’s no Facebook, the fact that it is a Google product makes it quite attractive. Google has also put in more and more resources into the platform. Its SEO value makes it a must-use tool for any small business.
Yelp is the king of reviews. While it might not be structured like many other social networking sites, Yelp has more than 140 million active users. It is widely trusted and having positive reviews. And ratings on the site might actually see you acquire lots of new business.
Social Media has truly changed the entire industry of marketing and advertising.