In Day to day life, from sunrise to sunset all of us go through automation. Without automation, no one can complete workflow properly. Automation is like the key to everyone’s life to set up everyone’s routine. As every sector needs automation, Ecommerce is also now in the automation revolution.
Automation simplifies various ecommerce tasks, drives efficiency, and allows you to experiment. Let’s see how automation improves Ecommerce campaign and which are this automation.
As you have an online store, you have to maintain various things to maintain your store. There are many situations where you missed many important and new things due to your daily decided and regular work.
What if you automate these daily work? You will get lots of time to concentrate on other works. You can get more time to do experiments with your store. Further more to handle all these automation you can hire special experienced company, which will keep track on each and every single movement.
5 Most Important Automation For Ecommerce Store
1. Customer Support:
Every customer has many doubts at the time of order completion. Customer support is one of the most important generating better conversion rate.
Customer service is very much a person-centric division in any company. There are a few ways to supplement this department with automation and streamline your interactions with customers.
Rather than forcing a direct interaction with an employee of your company or managing a barrage of emails and tickets, use a customer service platform that provides multiple channels for automated service.
Try to solve all queries before that queries come in the customer’s mind. There are different tools that generate FAQ on your site. These will help the customer to solve their problems. This type of automation can be used to save more time and money. And also improve conversion rate for your store.
There is another way that is Live Chat system which will solve all customers problems easily. These self-help tools take some of the strain off of your business and help resolve customer issues quickly and efficiently.
2. Inventory Management:
There will be many human errors in inventory management. These mistakes may be unwillingly but cause serious issues in store. Automation will be the best way for avoiding these mistakes.
Even with a small selection of products, it can be time-consuming to manually update and keep track of inventory in an online store. As your business grows, manually inventory management get more difficult. Due to this some time out of stock products get ordered by customers.
Ideally, you want on-hand inventory to match online inventory, with product availability updated automatically when transactions occur, returns are processed, and new products are checked in.
There are different automation tools both cloud-based and locally-installed for inventory management.
3.Returns, Refunds, and Exchanges:
When a customer gets the unwanted product, you probably get requests like return, refund or exchange products. At this time manual work doesn’t work efficiently.
Accurate and time to time refund, return policy may build customers trust. Your brand gets trusted by customers. They will think once before canceling the order.
Some platforms like Shopify and BigCommerce have options within a customer’s portal or account to automatically flag an item for return or refund. Using these options can reduce touch points and speed up the process.
Try to automate these query as they will get easily solved.
4.Analytics Monitoring and Reporting:
Most of the time analytics monitoring makes lots of complexities. Many Ecommerce businesses live and die by the data. Your traffic, merchandising, and customer metrics tell you a great deal about the store and product performance. It’s something you want to monitor, but you also don’t want to be buried in reports on a regular basis.
To increase the conversion rate of your store, monitoring analytics is the most important. There are different where automatic reports get generated as per your guidelines.
Google Analytics is the most used platform which generates an accurate report for your store. It can be configured to automatically generate reports and provide the data you need at a specific date and time. This can save you the hassle of manually gathering data across multiple dashboards and channels, and instead have it delivered directly to you or pulled with a few simple clicks.
It’s a good idea to still manually check your metrics from time to time to keep an eye on trends. If you’re gathering reports once a week, then set up a quick manual check of metrics in the middle of each week. This way, you can respond to anything that might need urgent attention.
5. Cart Abandonment
Every ecommerce business face this cart abandonment problem. There are customers abandon their carts before checkout? According to research, 68% of shopping carts are abandoned.
One of the best ways to get those customers is through automated cart abandonment emails. An off-the-shelf Ecommerce platform like Shopify or BigCommerce typically offers built-in cart abandonment emails that you’ll need to turn on and configure.
- One study showed 48% of abandoned cart emails are opened
- The average order value of recovered carts is 58% higher than direct consumer orders
MailChimp is another platform to create automated cart abandonment emails.
Every entrepreneur wants to grow his business, wants to reach particular growth. To ensure that growth every store must follow the above-discussed automation. Automation is the best way to increase conversion rate and many more things.
Automate various aspects of your workflows your operations. This will definitely give you extra time to focus on various new approaches. You can focus on growing your business.
Did you try this automation? Are you thinking to add that automation? Do you have any other points, topics? Suggest us, we will try to explore them. Comment below. Share your reviews and do comments below.
As you have an online store, you may definitely like the article linked below. Check it out once.